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SBER / Eapteka

3Dadvertising

Brand

EPHARMACY

Production

Zebra Hero

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For EApteka we created a series of visual characters — pills with their own personality and portraits of the people they're meant for.

Faces We art-directed the shoot, casting expressive faces — a great experience connecting with so many different kinds of people.
Pills Each pill was developed as a character: we searched for its shape, mood, and rhythm, so it would land exactly right with 'its' person.
A separate layer was sound design. We added ASMR audio — crunching, clicking, soft touches — so the visuals could literally be felt on the skin. The result is a spot that speaks the language of pharma but sounds and looks completely different.