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SBER / Pay by Smile

3Dadvertising

Brand

SBER

Agency

MosAIc

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For Sber we made a short 3D spot about a facial payment terminal.

SBER / Pay by Smile — 1
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Character The client wanted to bring the terminal to life and turn it into an expressive character: after all, payment — with a smile :) We conveyed personality through movement, precise rhythm (synced to an existing track), and light. We added a nod to the iconic lamp from a famous intro (hard to resist).
SBER / Pay by Smile — 4
SBER / Pay by Smile — 5
SBER / Pay by Smile — 6
SBER / Pay by Smile — 7
SBER / Pay by Smile — 8
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The project was completed in just two weeks — from storyboard to final render.