Perekryostok / Trolley's Dream
installation
Brand
Perekryostok
Client
X5 Retail Group
A 62-metre object made from recycled plastic, installed in the window of the flagship Perekryostok supermarket on Bolshaya Polyanka in Moscow. Lastik Studio x Sergey "POGA" Pogosyan.
Before assembly began, around four tonnes of cleaned waste were sorted.
The final work used 340 kg of plastic: food packaging, ready-meal trays, children's toys and other everyday items. Every fragment was placed by hand and fixed with hot glue; the background was coated with rubberised paint.
The project won the award for best design at the Russian POSM and in-store communications competition POPAI-2021.