Yandex / Inclusion
2Dcampaign
Brand
Yandex
An inclusion campaign for Yandex. Each story follows a person with a disability and how technology helps them live an ordinary life in a big city.
The first spot is about a taxi service for people with limited mobility.
The main character is a young woman in a wheelchair on her way to basketball, having selected a special option in the app.
The second story is about a grandfather who can barely see anymore but loves cooking. He's about to bake a pie for his grandchildren but can't read the labels on the packaging himself.
